Meet Us.
SEAN OMARA
With a career spent running some of the biggest brands in the consumer goods spaces including stints at Proctor & Gamble, Estée Lauder, Murad and Wella, Sean went on to found one of the fastest growing lifestyle brands with distribution in over 5000 doors.
As a founder, brand builder, and operator in the beauty space, he experienced the gap between aesthetics and performance. In cosmetics, it’s not enough to have great packaging or a viral moment—you need a brand system built to convert. That means aligning strategy, design, and data from the start to create products that not only look beautiful, but sell beautifully too.
The result? Icebox Brands—a brand house built for the next era of beauty. We launch cool, consumer-first brands that cut through noise, build loyal followings, and deliver results.